MCDArts Part 1 - Subject Units

Diploma of Arts Subject Units

Diploma of Arts - Part 1

MCD1360 Media Studies B: Mass Communication and Modern World

Description

The aim of this course is for students to learn how information and communication media have developed over time.
This unit analyses the key components of mass communication studies theory, and examines how information and communications media have developed over time. The unit explores barriers to communication, as well as the ways in which different communication media and messages have impacted on different social and cultural groups. Through the completion of prescribed readings, class discussion, oral presentations and written essays, students will acquire the knowledge, concepts, and analytical skills which will prepare them for further study in the area of Media, Communication Studies and Journalism in Part Two of the Diploma of Arts. 

Prerequisites

Nil

Learning Outcomes

On completion of this unit, students are expected to be able to:

1. Understand how mass communication has developed throughout history and the important events each form of mass media has shaped
2. Understand the concept of ‘audience’ related to the developing communication technologies
3. Examine the notion of power in the media, and the ways in which communication tactics and tools have been used historically both by the media, and by those in power, to influence public opinion
4. Analyse the practical tools of media production, such as television
5. Analyse the importance of new and emerging communication technologies in society such as digital media. 

Assessment Task Weighting
A1: Short-form Video 15%
A2: Mid-trimester Quiz 35%
A3: Documentary Film Pitch 15%
A4: Documentary Project 35%
MCD1580 Introduction to Psychology
MCD1590 The Modern World
MCD1520 Introduction to Academic Writing
MCD1350 Media Studies A: Film Studies
MCD1560 Introduction to Journalism
MCD1540 Intercultural Business Communication
MCD1690 Introductory Economics
MCD1730 Foundations of 3D